designer & outdoor-enthusiast from southwest virginia.
Additional works and explorations.
2024
Print
Created and authored a perfect-bound recipe book featuring original recipes and personal insights, focusing on the experience and setting where the food is enjoyed rather than just the recipes themselves.
The design emphasizes storytelling, atmosphere, and trial-and-error, inviting readers to savor both the culinary and emotional connections to each dish.
2025
Print + Game
Exploring how meaning shifts when information is translated through systems. This ‘translation machine’ chops sandwich recipes apart into a simple game.
2026
Print
Making pizza...
2024
Print + Poster
A series of three A2-sized posters featuring original photographs taken throughout Italy. The collection highlights the striking angularity of Italian architecture, emphasizing its geometric elegance, structural beauty, framing, and the creative use of angles in design.
2024
Print
Authored a 500-page book exploring themes of consumption and digestion through materials, writings, imagery, and condiments, all creatively packaged within the format of a sandwich.
This work pairs with the recipe book Food for Thought, offering a conceptual dive into food, experience, and the symbolic layers of eating.
2025
Website
Instructional system designed for outdoor awareness and mapping.
2025
Print + Installation
This project began during finals week, with a fish tank I couldn’t keep alive and a feeling of losing control. What I could maintain was my dad’s old bike: cleaning it, fixing it, keeping it going. That small routine became grounding.
Printed onto transparent bike spoke cards is Lucas Winzenburg’s essay, Debt of Disrepair: An Ode to Maintenance. The project turns maintenance into a feedback loop: neglect makes the message unreadable, while care brings clarity. The design only works if you care for it. Maintenance doesn’t just preserve the message. It is the message. Activated through a ride and shared repairs with the Bike Club @VCU, maintenance becomes attention, commitment, and practice.
2024
Print / Experimental
Inspired by fish, the dragons from 'The Legend of Zelda: Tears of the Kingdom', and the red line in the 'Indiana Jones' series, BONES is a 48x8” accordion book featuring original photographs of rock arrangements in the Mojave Desert.
The rocks are composed to resemble the skeletal remains of a fish, with ribs and body evoking a sense of decay and natural artistry, presented through a seamless line of continuation.
/ˈræj.ə/
Great design communicates. Greater design engages, empowers, and resonates.
Raya Freeborn is a multimedia artist from Southwest Virginia. She is a senior pursuing a B.F.A. in graphic design at
Virginia Commonwealth University School of the Arts,
with minors in computer science and media studies.
Her fascination with visual storytelling began early. At three, she taught herself to read while exploring and interacting in the world of Club Penguin. Experiencing firsthand how digital worlds can educate, spark curiosity, and inspire exploration has shaped her approach to design. Her work aims to spark conversations and evolve into experiences, blending branding, digital media, and interactive design.